Cherika Ruffin

Examiner
DISC Type : cs

Executive Director at RideFinders

Richmond, Virginia, United States

Overview

Cherika has no verified overview

Personality Overview

Unexpressive

Tough To Convince

Late Adopter

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Cherika has no verified topics they care about

Media Appearances

Cherika has no verified media appearances

Work History

10-2024
Executive Director at RideFinders
11-2003
Program Manager at RideFinders

Education

1999 - 2001
Masters from Purdue University
1994 - 1998
Bachelors from Shaw University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Richmond, Virginia, United States Job Level : Senior Designation : Executive Director at RideFinders
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Insights For Selling To Cherika

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cherika is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Cherika

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Cherika move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Cherika take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Cherika

Personality Compatibility


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