Cheryl Abellanoza, PhD in

Cheryl Abellanoza, PhD

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Founding Instructor at UXR Institute
📍 Grand Prairie, Texas, United States

Dr. Cheryl Abellanoza is an Experience Strategist and thought leader who builds and manages high-performing UX research teams. With a Ph. D. from the University of Texas at Arlington, she has a proven record of leading research functions at Verizon Connect. Colleagues describe her as empathetic, dedicated, and an exceptional leader.

She approaches her work with her 3 Cs: Cognition, Culture, and Creativity. Passionate about mentorship, she serves as a Founding Instructor at the UXR Institute, where she helps develop the next generation of UX talent. She actively promotes the work of her peers within the research community.

She uniquely applies her background in clinical and cognitive neuroscience to inform user experience research and strategy.

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Experience
15 Years
Current Role
Founding Instructor
Job Level
Mid-senior
Location
Grand Prairie, Texas, United States
Personality Overview

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Communication Style
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Priorities

Topics Cheryl cares about

Leading UX Teams
Focuses on building, managing, and scaling successful and innovative UX research teams, as demonstrated throughout her career at Verizon Connect.
Cognitive Science in UX
Applies her Ph. D. in cognitive neuroscience to understand user cognition and behavior, a cornerstone of her research philosophy.
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Career

Work history

7-2025
Founding Instructor
UXR Institute
12-2023
Associate Director - UX Research
Verizon Connect
9-2022 - 12-2023
Senior Manager - UX Research
Verizon Connect
1-2019 - 9-2022
Manager - UX Research
Verizon Connect
10-2017 - 1-2019
UX Researcher
Verizon Connect
In the press

Media appearances

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Education
2012 - 2017
Doctor of Philosophy (Ph.D.)
University of Texas at Arlington
2012 - 2015
Master’s Degree
The University of Texas at Arlington
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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