Cheryl Alvillar (Moller)

Questioner
DISC Type : c

Chair at ASVCP Education Committee

Santa Ana, California, United States

Overview

As an ACVP-boarded Veterinary Clinical Pathologist at Antech Diagnostics, she reads cytology, blood smears, urine sediments, and bone marrow core biopsies, proficient with both glass and digital imaging systems. She also serves on the ASVCP Education Committee.

She has a particular interest in reptiles, which was the focus of her Masters thesis in 2014. Her posts indicate a focus on thorough case analysis and effective communication among veterinarians.

She holds a California Veterinary License and is a Member of the Royal College of Veterinary Surgeons.

Personality Overview

Price-Sensitive

Not Easily Convinced

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

AI in Diagnostics
She has expressed thoughts on the future integration of AI into diagnostic pathology and radiology roles, including reviewing 'flags' or verifying results.
Veterinary Communication
She questions why veterinarians do not reply to case emails, highlighting the importance of acknowledgement and thorough communication for case management.
Diagnostic Accuracy
Her posts emphasize the importance of thorough test request forms with source and history, and the need for pathologist review for conditions like oxidative injury to red blood cells.

Media Appearances

Cheryl has no verified media appearances

Work History

11-2021 - 11-2022
Chair at ASVCP Education Committee
9-2017 - 3-2020
Adjunct Assistant Professor at Western University
1-2017
Clinical Pathologist at Antech Diagnostics
1-2017 - 1-2021
Adjunct Assistant Professor at North Carolina State University
8-2015 - 10-2023
Member at ASVCP Education Commitee

Education

2011 - 2014
Research Masters with Training from Murdoch University
2002 - 2006
BVMS from Murdoch University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Santa Ana, California, United States Job Level : N/A Designation : Chair at ASVCP Education Committee
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Insights For Selling To Cheryl

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheryl is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Cheryl

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cheryl move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Cheryl take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Cheryl

Personality Compatibility


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