Dustin Petrik

Questioner
DISC Type : c

Lab Director at Bullseye GX

Lincoln, Nebraska, United States

Overview

Dustin Petrik is the Co-founder and Lab Director of Bullseye GX, a biotech company specializing in targeted genetic testing for the beef cattle industry. With a PhD from the University of Iowa, he focuses on developing products for food and animal safety, aiming to improve profitability for producers through data-driven decisions.

Personality Overview

Systematic

Not Easily Convinced

Value Seeker

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Bovine Genetics
His work and publications focus on genetic testing for Bovine Congestive Heart Failure (BCHF) to reduce mortality rates and improve herd health for beef producers.
Producer Profitability
His company's mission is to give ranchers tools to make data-driven decisions that enhance profitability across the entire beef supply chain.
Agri-Biotechnology
His career includes developing new biotech products, from a portable African swine fever virus detection system to genetic tests for cattle.

Media Appearances

Bullseye GX Launches Genetic Testing Service for Beef Cattle Industry. Featured in Nebraska Combine

See Now

Work History

8-2023
Lab Director at Bullseye GX
4-2018 - 7-2023
Director of Business Development at MatMaCorp
1-2013 - 4-2018
Scientist / R&D Manager at Benchmark Biolabs
3-2009 - 2-2013
Research Scientist at Neogen Corporation
4-2007 - 3-2009
NIH Postdoctoral Research Fellow at University of Nebraska-Lincoln

Education

1997 - 2001
BS from Kansas State University
2001 - 2007
PhD from University of Iowa

More Information

Social Presence :

Prographics :

Exp : N/A Location : Lincoln, Nebraska, United States Job Level : N/A Designation : Lab Director at Bullseye GX
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Insights For Selling To Dustin

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dustin is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Dustin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Dustin move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Dustin take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Dustin

Personality Compatibility


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