Cheryl Kohs

Captain
DISC Type : SD

Director of Marketing at Samaritas

Dearborn, Michigan, United States

Overview

Cheryl has no verified overview

Personality Overview

Output-Driven

Consummate Professional

Decisive But Calm

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Cheryl has no verified topics they care about

Media Appearances

Cheryl has no verified media appearances

Work History

8-2014
Director of Marketing at Samaritas
7-1998 - 8-2014
Vice President at PCGCampbell
2008 - 2014
Board Chair at The Guidance Center
2008 - 2012
Chair, Development and Communications Committee at The Guidance Center
1987 - 1989
Account executive at Lovio George

Education

1980 - 1984
BA from Central Michigan University
1980 - 1984
Bachelor's degree from Central Michigan University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Dearborn, Michigan, United States Job Level : Mid-senior Designation : Director of Marketing at Samaritas
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Insights For Selling To Cheryl

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Focus on the results that your product produces, expect some strategic questions in return
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheryl is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Cheryl

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Cheryl move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Cheryl take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Cheryl

Personality Compatibility


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