Cheryl Mucha, CPA

Captain
DISC Type : DS

CFO at Real Estate Investment and Property Management

United States

Overview

Cheryl Mucha is a Business Profitability Expert and the Managing Member of CFO Your Way, LLC, where she provides fractional CFO services to growing local businesses. A graduate of Upsala College and a CPA, people who have worked with her describe her as professional, passionate, calm, and smart.

Cheryl is deeply committed to her local business community, notably serving as a past chairwoman for the North Jersey Chamber of Commerce. She focuses on helping business owners understand their financials to foster growth and stability, reflecting a passion for empowering entrepreneurs and strengthening the local economy.

She is a published author on business strategy and also serves as a business panel emcee.

Personality Overview

Output-Driven

Dynamic But Sincere

Decisive But Calm

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Business Profitability
Her company's mission is to create "Pathways to Profitability" for growing businesses, making this her central professional focus.
Strategic Planning
She has authored articles on strategic planning frameworks like SWOT and SOAR, demonstrating her expertise in long-term business vision and execution.
Small Business Growth
Her work and recommendations highlight her dedication to helping smaller, local companies navigate financial challenges, including securing PPP loans.

Media Appearances

Cheryl has no verified media appearances

Work History

6-2012 - 7-2014
CFO at Real Estate Investment and Property Management
2-2012
Managing Member at CFO Your Way, LLC
5-2002 - 5-2012
CFO/Controller at Real Estate Investment and Property Management Company
5-1998 - 3-2002
Controller at Builder of Single Family Homes
9-1990 - 11-1996
Senior Accountant at Mid-sized CPA firm

Education

1986 - 1990
Bachelor of Arts from Upsala College

More Information

Social Presence :

Prographics :

Exp : 22 Location : United States Job Level : N/A Designation : CFO at Real Estate Investment and Property Management
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Insights For Selling To Cheryl

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheryl is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Cheryl

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Cheryl move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Cheryl take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Cheryl

Personality Compatibility


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