Craig Parcells

Evaluator
DISC Type : dcs

Licensed Real Estate Salesperson at JLL

New York City Metropolitan Area, United States

Overview

Craig Parcells is a Senior Vice President with JLLs New Jersey Retail Brokerage team, specializing in landlord and tenant representation. With over a decade of experience, he manages more than one million square feet of retail space and holds a Bachelor of Business Administration from the University of Maine.

He played football for the University of Maine Black Bears as an offensive lineman during his time at the university.

As a seasoned entrepreneur and owner of multiple businesses, he brings hands-on retail experience to his real estate advisory role, allowing him to better anticipate client needs.

Personality Overview

Fast But Analytical

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Retail Real Estate
He specializes in connecting retailers with prime real estate opportunities and has managed transactions for everything from small coffee shops to large grocers and hospitals.
New Jersey Market
His focus is on the Northern and Central New Jersey markets, where he advises clients on leasing strategies, market conditions, and property acquisition and disposition.
Lease Negotiations
A core part of his role involves advising tenants and landlords on leasing strategies, occupancy costs, and contract management to secure favorable terms for his clients.

Media Appearances

Craig Parcells | Senior Vice President | United States. Featured in JLL

See Now

Work History

6-2016
Licensed Real Estate Salesperson at JLL

Education

2003 - 2007
Bachelor of Business Administration (B.B.A.) from University of Maine

More Information

Social Presence :

Prographics :

Exp : 9 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : Licensed Real Estate Salesperson at JLL
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Craig

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Craig take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Craig

Personality Compatibility


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