Cheryl Reyes
Questioner · DISC type cAs Chief Customer Officer and Head of Sales at Once Upon a Farm, Cheryl is dedicated to building lasting, mission-driven brands. Her expertise lies in scaling companies with purpose, backed by sales leadership roles at Yasso and Angies BOOMCHICKAPOP. She holds a B.S. from Florida State University and an MBA.
Cheryl is passionate about creating a stronger future for families and communities through her work. She focuses on fostering human connection, celebrating milestones with her team, and investing in people, believing its key to creating safe and trusted spaces where individuals can excel.
For Cheryl, business is deeply personal; she described getting her products into Publix, a supermarket she shops at weekly, as a significant personal milestone, not just a business win.
Read the full overview →How Cheryl shows up
They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation. It is quite likely of them to ask for pricing or other concessions.
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DISC profile (public)
Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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