Cheryl Reyes

Questioner
DISC Type : c

Chief Customer Officer - Head of Sales at Once Upon a Farm

United States

Overview

Cheryl has no verified overview

Personality Overview

Price-Sensitive

Not Easily Convinced

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Cheryl has no verified topics they care about

Media Appearances

Cheryl has no verified media appearances

Work History

11-2019
Chief Customer Officer - Head of Sales at Once Upon a Farm
1-2018 - 10-2019
Vice President of Sales at Yasso, Inc.
2-2016 - 1-2018
Director of Sales, Grocery and E-Commerce at Angie's BOOMCHICKAPOP
1-2014 - 1-2016
Director of Sales at RB
12-2010 - 1-2014
Team Leader Top Accounts Multiple Roles at HJ Heinz

Education

1994 - 1996
B.S from Florida State University
2012 - 2016
MBA from University of Phoenix

More Information

Social Presence :

Prographics :

Exp : 26 Location : United States Job Level : Leadership Designation : Chief Customer Officer - Head of Sales at Once Upon a Farm
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Insights For Selling To Cheryl

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheryl is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Cheryl

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cheryl move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Cheryl take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Cheryl

Personality Compatibility


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