Cheryl Richardson

Visionary
DISC Type : Ds

Senior Global Account Manager - Ford at HERE Technologies

Greater Cleveland, United States

Overview

Cheryl has no verified overview

Personality Overview

Fast But Thoughtful

Big Vision Person

Goal-Oriented

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Cheryl has no verified topics they care about

Media Appearances

Cheryl has no verified media appearances

Work History

3-2025
Senior Global Account Manager - Ford at HERE Technologies
7-2018 - 3-2025
Senior Account Executive at HERE Technologies
4-2014
Senior Manager, Technical Pre-Sales at HERE Technologies
9-2008 - 6-2011
Senior Marketing Manager at Culligan International
7-2008 - 9-2008
Product Manager at Riverside Publishing (Houghton Mifflin Harcourt)

Education

2005 - 2008
MBA from University of California, Irvine - The Paul Merage School of Business
1997 - 2001
BS from Ohio University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Cleveland, United States Job Level : Middle Designation : Senior Global Account Manager - Ford at HERE Technologies
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Insights For Selling To Cheryl

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Focus on the results that your product produces, expect some strategic questions in return
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheryl is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Cheryl

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Cheryl move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Cheryl take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Cheryl

Personality Compatibility


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