Cheryl Robinson, MBA

Go-getter
DISC Type : d

Marketing Manager at LexisNexis Risk Solutions

Dayton, Ohio, United States

Overview

Cheryl has no verified overview

Personality Overview

Direct & Candid

Fast-Paced

Decisive

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Cheryl has no verified topics they care about

Media Appearances

Cheryl has no verified media appearances

Work History

3-2010
Marketing Manager at LexisNexis Risk Solutions
5-2008 - 3-2010
Independent Marketing Consultant at Independent Consultant
9-2004 - 5-2008
Manager of Marketing Communications at Graceworks Lutheran Services
11-2002 - 7-2004
Manager of Marketing Communications at Standard Register
6-1990 - 9-2002
Marketing Manager at LexisNexis

Education

1988 - 1989
MBA from University of Dayton
1982 - 1986
BS from University of Dayton

More Information

Social Presence :

Prographics :

Exp : N/A Location : Dayton, Ohio, United States Job Level : N/A Designation : Marketing Manager at LexisNexis Risk Solutions
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Insights For Selling To Cheryl

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers

DONT's

  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheryl is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Cheryl

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Cheryl move?

  • Their decision making speed is somewhere in the middle.
  • Can Cheryl take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Cheryl

Personality Compatibility


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