Cheryl Talerico

Captain
DISC Type : DS

Director of Marketing at Sisterson & Co. LLP

Pittsburgh, Pennsylvania, United States

Overview

Cheryl has no verified overview

Personality Overview

Decisive But Calm

Dynamic But Sincere

Long-Term Thinker

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Cheryl has no verified topics they care about

Media Appearances

Cheryl has no verified media appearances

Work History

8-2006
Director of Marketing at Sisterson & Co. LLP
6-2005 - 8-2006
Marketing Director at The Standard (previously Invesmart)
10-2003 - 6-2005
Marketing Director at Coldwell Banker Real Estate
5-1996 - 10-2003
Senior Product Marketing Manager at Federated Investors
10-1987 - 9-1995
Account Executive/Media Buyer at George Hill Co.

Education

1983 - 1987
BSBA from Robert Morris University

More Information

Social Presence :

Prographics :

Exp : 37 Location : Pittsburgh, Pennsylvania, United States Job Level : Mid-senior Designation : Director of Marketing at Sisterson & Co. LLP
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Insights For Selling To Cheryl

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheryl is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Cheryl

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Cheryl move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Cheryl take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Cheryl

Personality Compatibility


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