Chris Andrews

Questioner
DISC Type : c

Vice President, Research Product Management at Forrester

Brookline, Massachusetts, United States

Overview

Chris has no verified overview

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Chris has no verified topics they care about

Media Appearances

Chris has no verified media appearances

Work History

9-2019
Vice President, Research Product Management at Forrester
1-2018 - 9-2019
Vice President, Evaluative Research at Forrester
2-2011 - 12-2018
Vice President & Research Director at Forrester
10-2004 - 8-2005
Senior Consultant at Mercator Partners

Education

2002 - 2004
Master of Business Administration (M.B.A.) from Georgetown University
1992 - 1996
Bachelor of Arts (B.A.) from Middlebury College

More Information

Social Presence :

Prographics :

Exp : 16 Location : Brookline, Massachusetts, United States Job Level : Senior Designation : Vice President, Research Product Management at Forrester
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Chris

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Chris take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Chris

Personality Compatibility


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