Kirk Ayars

Evaluator
DISC Type : dcs

INDEPENDENT MARKETING CONSULTANT / CONTRACT EMPLOYEE at Self-employed

Wilmington, Delaware, United States

Overview

Kirk has no verified overview

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Kirk has no verified topics they care about

Media Appearances

Kirk has no verified media appearances

Work History

1-2008
INDEPENDENT MARKETING CONSULTANT / CONTRACT EMPLOYEE at Self-employed
11-2007
Marketing Director at AstraZeneca Pharmaceuticals
Consumer Brand Director, Respiratory Brands at AstraZeneca Pharmaceuticals
Marketing Communications Director, Oncology Brands at AstraZeneca Pharmaceuticals
Strategic Account Manager at Medical Broadcasting Company

Education

1982 - 1984
MA from University of Delaware
1975 - 1979
BA from Davidson College

More Information

Social Presence :

Prographics :

Exp : 18 Location : Wilmington, Delaware, United States Job Level : Mid-senior Designation : INDEPENDENT MARKETING CONSULTANT / CONTRACT EMPLOYEE at Self-employed
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Insights For Selling To Kirk

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kirk is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Kirk

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Kirk move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Kirk take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Kirk

Personality Compatibility


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