Chris Brennan

Examiner
DISC Type : cs

Digital Director at ScottishPower

Greater Glasgow Area, United Kingdom

Overview

Chris Brennan is the Digital Director at ScottishPower, leading customer engagement and digital product strategy for a base of over 5 million users. A graduate of Strathclyde Business School, he focuses on customer-centric digital transformation and building high-performing teams. Colleagues describe him as a "smart Marketeer" who is open to new ideas.

While his public profile centers on his professional achievements, his work shows a clear interest in leveraging technology for social good, such as promoting environmental campaigns. He also follows developments from major technology firms like IBM and Oracle.

He has driven a significant partnership with SAP to build the "utility of the future, " focusing on delivering industry-leading customer experiences.

Personality Overview

Unexpressive

Status Quo Seeker

Process Oriented

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are thorough and always follow a systematic approach. Being observant comes to them naturally.

Topics They Care About

Customer-Centric Products
He leads the development of digital products, including the company's mobile app, to put control directly into the hands of customers.
Digital Transformation
A core theme in his role, he focuses on using agile, human-centered design to drive value and manage organizational change.
Utility Innovation
He is actively shaping the industry's future through partnerships with tech leaders like SAP and participation in "Future of Utilities" conferences.

Media Appearances

Chris has no verified media appearances

Work History

8-2019
Digital Director at ScottishPower
2-2017 - 8-2019
Head Of Digital at ScottishPower
1-2014 - 8-2017
Chief Product Owner at ScottishPower
1-2002 - 4-2004
Marketing Account Manager at Navigator Responsive Advertising

Education

1998 - 2002
Bachelor of Arts - BA from Strathclyde Business School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Glasgow Area, United Kingdom Job Level : Mid-senior Designation : Digital Director at ScottishPower
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Chris

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Chris take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Chris

Personality Compatibility


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