Dawn Clayton

Evaluator
DISC Type : CDs

Head of Growth & Propositions - Smart Solutions at ScottishPower

United Kingdom

Overview

Dawn Clayton leads Growth and Propositions for Smart Solutions at ScottishPower, focusing on innovative energy products. An alumna of the University of Strathclyde with a degree in International Business and Modern Languages, she has an extensive background in product management and commercial development, including significant international experience with Iberdrola.

Originally from Glasgow, Dawn has also lived and worked in Spain, which aligns with her degree specialization in Spanish. She values the positive impact of international collaboration within the energy sector and actively participates in her companys energy-saving and sustainability initiatives, such as Earth Day events.

Her teams "Half-Price Weekends" campaign won the UK Green Business Award for Behaviour Change Campaign of the Year.

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Smart Energy Solutions
Her role is focused on Smart Solutions. She actively promotes products like EV Optimise and initiatives that empower customers to make smarter energy choices.
Customer Empowerment
Champions campaigns like "Half-Price Weekends, " designed to put customers in control of their home energy management and save money.
EV Charging
She is actively involved in promoting smarter ways for customers to charge their electric vehicles, as seen in her promotion of ScottishPower's EV Optimise solution.

Media Appearances

Dawn has no verified media appearances

Work History

10-2025
Head of Growth & Propositions - Smart Solutions at ScottishPower
5-2023 - 9-2025
Commercial Development Manager - Flexibility Solutions at ScottishPower
2-2021 - 5-2023
International Coordinator (Smart Home) at Iberdrola
4-2019 - 2-2021
Billing & E-billing Product Manager at Iberdrola
9-2017 - 4-2019
Product Manager at Iberdrola

Education

2008 - 2013
International Business and Modern Languages from University of Strathclyde
2011 - 2012
International Business from Universidad Loyola

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Mid-senior Designation : Head of Growth & Propositions - Smart Solutions at ScottishPower
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Insights For Selling To Dawn

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dawn is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Dawn

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Dawn move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Dawn take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Dawn

Personality Compatibility


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