Chris Brown

Enthusiast
DISC Type : i

UK Sales VP at The Magnum Ice Cream Company

Wandsworth, England, United Kingdom

Overview

Chris is the UK Sales VP at The Magnum Ice Cream Company, leading the sales organization as it becomes a standalone business. With 17 years of prior experience at Unilever, he has extensive expertise in the FMCG sector, managing major retail accounts like Asda and directing sales for grocery, rapid delivery, and away-from-home channels. He holds a degree in Business Management from the University of Surrey.

After a 17-year career at Unilever, he is now leading sales for The Magnum Ice Cream Company as it launches as a new standalone business.

Personality Overview

Story Driven

Optimistic

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Standalone Business Growth
He recently moved from Unilever to lead sales for Magnum as it becomes a new, standalone company, making its successful launch a top priority.
FMCG Sales Strategy
His entire career has been dedicated to sales leadership within the FMCG sector, specifically focusing on the ice cream and snacking categories.
Rapid Delivery Channels
Previously held a director role at Unilever with full responsibility for the Away From Home and Rapid Delivery business, indicating deep expertise in this growing market.

Media Appearances

Chris has no verified media appearances

Work History

1-2025
UK Sales VP at The Magnum Ice Cream Company
8-2021 - 4-2025
Customer Director - Away From Home and Rapid Delivery at Unilever
10-2020 - 8-2021
Customer Director - Asda at Unilever
2-2020 - 10-2020
Channel and Category Development Lead - Ice Cream and Snacking at Unilever
8-2004 - 8-2005
Industrial Placement at S.C. Johnson

Education

2002 - 2006
Business Management from University of Surrey

More Information

Social Presence :

Prographics :

Exp : 6 Location : Wandsworth, England, United Kingdom Job Level : Senior Designation : UK Sales VP at The Magnum Ice Cream Company
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Chris

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Chris take some risk or not?

  • They can take some low-probability risks if needed.

You And Chris

Personality Compatibility


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