Chris Burr

Commander
DISC Type : D

Sr. Sales Director, Americas at Accuris

Fort Collins, Colorado, United States

Overview

Chris Burr is a dynamic sales leader with over 20 years of experience, currently serving as Sr. Sales Director for the Americas at Accuris. He specializes in digital transformation for regulated industries and manages a $40M+ book of business. Colleagues and clients describe him as knowledgeable, motivated, and highly talented.

He is a graduate of Sheffield Hallam University, holding both MEng and BEng degrees.

In 2025, he not only achieved Presidents Club status but also celebrated four members of his sales team earning the same prestigious award.

Personality Overview

Very Quick

Impact-Driven

Decisive

They are not always relationship oriented.  More than the product, they care about the impact of the product. They like to move fast and expect the same from others.

Topics They Care About

Developing Sales Talent
His professional summary and role descriptions consistently highlight a passion for leading teams, mentoring young sales professionals, and fostering a culture of collaborative success.
Digital Transformation
His experience is centered on delivering digital transformation solutions to clients in regulated industries like aerospace, life sciences, and manufacturing to improve their product development.
Team-Based Achievement
His recent honors celebrate not just his personal success but also the concurrent achievements of his team members, underscoring his focus on collective wins.

Media Appearances

Chris has no verified media appearances

Work History

1-2025
Sr. Sales Director, Americas at Accuris
3-2022 - 12-2024
Snr Sales Manager, Named Accounts North America at Autodesk
8-2019 - 3-2022
Global Account Sales Executive at Autodesk
2-2017 - 8-2019
Solutions Sales Executive at Autodesk
11-2008 - 9-2014
PLM Project Lead / Sr Solution Architect at Dassault Systemes

Education

1995 - 1996
MEng from Sheffield Hallam University
1990 - 1995
BEng from Sheffield Hallam University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Fort Collins, Colorado, United States Job Level : Senior Designation : Sr. Sales Director, Americas at Accuris
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Chris

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Chris take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Chris

Personality Compatibility


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