Chris Carswell

Reviewer
DISC Type : Ci

Digital Content Manager at Barclays

Falkirk, Scotland, United Kingdom

Overview

Chris is a Digital Content Manager at Barclays with extensive experience in financial services marketing. His expertise spans digital journey optimisation, A/B testing, and web content development. Colleagues describe him as knowledgeable, diligent, and enthusiastic. He holds a BA (Hons. ) from the University of Strathclyde and is a certified Siteimprove Platform Manager.

Outside of work, Chris is passionate about community-focused initiatives and volunteering. He has a keen interest in sustainable technology, such as community energy projects and hybrid vehicles. He also follows trends related to the future of work and modern workplace environments, showing excitement for innovative office campuses.

He was a vocal supporter of a community wind turbine project in the Falkirk area.

Personality Overview

Persuasive & Assertive

Challenger

Late Adopter

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Digital Journey Optimisation
His background includes a role as Digital Journey Manager, where he used insights and analytics to optimize key customer journeys and increase conversion.
Web Content Strategy
As a Digital Content Manager, he focuses on web content production, development, and optimization using various Content Management Systems.
Community Engagement
He actively supports local community projects, such as a community turbine, and promotes free volunteer services to benefit local organizations.

Media Appearances

Chris has no verified media appearances

Work History

1-2019
Digital Content Manager at Barclays
4-2016 - 8-2018
Digital Journey Manager at Prudential UK
10-2012 - 4-2016
Online Manager at Prudential UK
12-2004 - 10-2012
Digital Marketing Manager at Prudential UK
1-1999 - 12-2004
Marketing Manager - Investments at Prudential UK

Education

1994 - 1998
BA (Hons.) from University of Strathclyde

More Information

Social Presence :

Prographics :

Exp : 27 Location : Falkirk, Scotland, United Kingdom Job Level : Middle Designation : Digital Content Manager at Barclays
URL has been copied!

Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Chris

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They like to analyze well and then make their decisions.
  • Can Chris take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Chris

Personality Compatibility


Other Barclays Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.