Chris Carswell in

Chris Carswell

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Digital Content Manager at Barclays
📍 Falkirk, Scotland, United Kingdom

Chris is a Digital Content Manager at Barclays with extensive experience in financial services marketing. His expertise spans digital journey optimisation, A/B testing, and web content development. Colleagues describe him as knowledgeable, diligent, and enthusiastic. He holds a BA (Hons. ) from the University of Strathclyde and is a certified Siteimprove Platform Manager.

Outside of work, Chris is passionate about community-focused initiatives and volunteering. He has a keen interest in sustainable technology, such as community energy projects and hybrid vehicles. He also follows trends related to the future of work and modern workplace environments, showing excitement for innovative office campuses.

He was a vocal supporter of a community wind turbine project in the Falkirk area.

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Experience
27 Years
Current Role
Digital Content Manager
Job Level
Middle
Location
Falkirk, Scotland, United Kingdom
Personality Overview

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Priorities

Topics Chris cares about

Digital Journey Optimisation
His background includes a role as Digital Journey Manager, where he used insights and analytics to optimize key customer journeys and increase conversion.
Web Content Strategy
As a Digital Content Manager, he focuses on web content production, development, and optimization using various Content Management Systems.
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Career

Work history

1-2019
Digital Content Manager
Barclays
4-2016 - 8-2018
Digital Journey Manager
Prudential UK
10-2012 - 4-2016
Online Manager
Prudential UK
12-2004 - 10-2012
Digital Marketing Manager
Prudential UK
1-1999 - 12-2004
Marketing Manager - Investments
Prudential UK
In the press

Media appearances

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Education
1994 - 1998
BA (Hons.)
University of Strathclyde
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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