Chris Cordova

Questioner
DISC Type : c

Senior Team Lead at California Natural Color

Fresno, California, United States

Overview

Chris Cordova is a Senior Team Lead in discrete manufacturing at California Natural Color, with experience at E. & J. Gallo Winery. He specializes in optimizing processes, enhancing efficiency, and team management within the food and beverage industry. He holds a Bachelor of Science from California State University, Fresno.

Outside of his manufacturing career, Chris has a background as a Head Instructor and Assistant Manager at a firing range, indicating a strong personal interest and expertise in firearms training and safety.

Unique fact: He previously held a leadership position as Head Instructor for a firearms training facility.

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to do thorough analysis of any situation.

Topics They Care About

Discrete Manufacturing
Currently serves as the Senior Team Lead of Discrete Manufacturing, focusing on streamlining workflows and increasing efficiency.
Food & Beverage Safety
His expertise includes Food Safety, HACCP Compliance, and Environment, Health, and Safety (EHS) within the food industry.
Operational Leadership
Holds certifications in leadership and performance management, with a proven ability to motivate teams and manage resources effectively.

Media Appearances

Chris has no verified media appearances

Work History

6-2024
Senior Team Lead at California Natural Color
4-2020 - 6-2024
Team Leader at E. & J. Gallo Winery
2-2015 - 4-2020
Head Instructor at The Firing Line

Education

2017 - 2019
Bachelor of Science - BS from California State University, Fresno
Associate's degree from Reedley College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Fresno, California, United States Job Level : Mid-senior Designation : Senior Team Lead at California Natural Color
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Chris

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Chris take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Chris

Personality Compatibility


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