Chris Fairless

Observer
DISC Type : ic

Director of Sales at Westin Automotive Products, Inc.

Los Angeles Metropolitan Area, United States

Overview

Chris has no verified overview

Personality Overview

Curious

Assertive

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Chris has no verified topics they care about

Media Appearances

Chris has no verified media appearances

Work History

7-2025
Director of Sales at Westin Automotive Products, Inc.
5-2019 - 5-2025
Sales Director at Hypertech
8-2018 - 5-2019
National Sales Manager at Daystar Products International, Inc.
3-2017 - 8-2018
Regional Sales Manager at Bestop, Inc.
1-2013 - 3-2017
Western Regional Sales Manager at Hypertech

Education

Chris has no verified education history

More Information

Social Presence :

Prographics :

Exp : 35 Location : Los Angeles Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Sales at Westin Automotive Products, Inc.
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Chris

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Chris take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Chris

Personality Compatibility


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