Chris Fernandez

Questioner
DISC Type : c

Executive Chairman & Chief Research Officer at EnsoData

Madison, Wisconsin, United States

Overview

Chris has no verified overview

Personality Overview

Price-Sensitive

Cautious & Analytical

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Chris has no verified topics they care about

Media Appearances

Chris has no verified media appearances

Work History

11-2022
Executive Chairman & Chief Research Officer at EnsoData
6-2015 - 11-2022
CEO & Co-founder at EnsoData
9-2014 - 9-2015
Graduate Research Assistant & Full-Stack Developer at Nowak Lab - Wisconsin Institue for Discovery AI & ML Optimization Lab
5-2014 - 8-2014
Research Fellow at National Institutes of Mental Health (NIMH) Conte Center
7-2013 - 5-2014
Research Assistant at Birn Lab - Resting State Functional MRI Research

Education

2014 - 2015
Master of Science (M.S.) from University of Wisconsin-Madison
2010 - 2014
Bachelor of Science (BS) from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 13 Location : Madison, Wisconsin, United States Job Level : Leadership Designation : Executive Chairman & Chief Research Officer at EnsoData
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Chris

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Chris take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Chris

Personality Compatibility


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