Chris Garner

Commander
DISC Type : D

Fractional & Outsourced VP of Sales at Sales Xceleration®

Auburn, Alabama, United States

Overview

Chris Garner is a Fractional VP of Sales with Sales Xceleration, a leadership consultant, and an author with over 25 years of experience building successful sales teams. A U. S. Navy veteran with an MBA from Otterbein University, he emphasizes improving sales processes and team development to drive growth. People who have worked with him describe him as exceptional, genuine, and masterful.

Outside of his corporate roles, Chris is deeply involved in college football as an NCAA Division 1 official in the Southeastern Conference (SEC). He lives in Alabama with his wife, Anna, and their two golden doodles, and is actively involved in charitable work, particularly with the educational group DECA, mentoring emerging leaders and entrepreneurs.

Chris authored the book "Whistles and Wisdom, " where he draws parallels between the high-pressure decisions in SEC football officiating and effective business leadership.

Personality Overview

Very Quick

Impact-Driven

Strong-Willed

They are not always relationship oriented.  More than the product, they care about the impact of the product. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Sales Leadership
With over 25 years of experience, he focuses on structuring sales teams for success through coaching and optimizing sales processes rather than just focusing on call volume.
Leadership & Football
As an SEC football official and author, he explicitly connects the principles of officiating under pressure to effective business leadership, decision-making, and personal growth.
Positive Culture
He is certified to deliver workshops based on Jon Gordon's bestselling books, including "The Energy Bus" and "The Power of a Positive Team, " to improve team culture.

Media Appearances

Chris has no verified media appearances

Work History

4-2024
Fractional & Outsourced VP of Sales at Sales Xceleration®
4-2024
Leadership Consultant at Garner Leadership
12-2015 - 4-2024
Chief Sales Officer at HUB International
8-2015
NCAA Division 1 Football Official at Southeastern Conference
8-2014 - 9-2015
Senior Vice President, Sales and Marketing at Regions Bank

Education

1996 - 1999
Business Administration from The Ohio State University Fisher College of Business
2001 - 2003
MBA from Otterbein University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Auburn, Alabama, United States Job Level : Senior Designation : Fractional & Outsourced VP of Sales at Sales Xceleration®

Interested in

Sports

Division 1 college football official

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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Chris

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Chris take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Chris

Personality Compatibility


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