Chris Hafner

Trailblazer
DISC Type : DI

Coach/Consultant at Chris Hafner Executive Coaching & Consulting

Seattle, Washington, United States

Overview

Chris is an executive coach and former Amazon general manager with 18 years of experience in e-commerce, P&L ownership, and professional services. He specializes in scaling new businesses and developing high-performing teams. Colleagues describe him as analytical, articulate, and action-oriented. He attended the University of Washington.

He is passionate about developing talent and fostering strong company culture through a collaborative and empathetic leadership style. Chris serves as the Board Vice President for Field of Hope, an NGO focused on agricultural development and economic empowerment for farmers in Uganda.

Unique fact: Chris holds a patent for technology that improved Amazons search function for automotive parts by matching products to specific vehicles.

Personality Overview

Charismatic

Persuasive

Achievement-Oriented

If they come to believe in your value proposition, they will be your champion.  They are charming and have the ability to align others behind their decisions. They like to keep things under control.

Topics They Care About

Executive Coaching
Leverages his 18 years of experience at Amazon to coach mid-to-late career professionals, focusing on leadership development and career trajectories.
Career Transitions
Shows empathy for former colleagues impacted by layoffs, frequently posting support and advice for those navigating the job market after leaving a demanding company culture.
B2B E-Commerce
Previously led Amazon Business's Professional Services for North America, demonstrating deep expertise in serving large enterprise and public-sector customers.

Media Appearances

Chris has no verified media appearances

Work History

1-2025
Coach/Consultant at Chris Hafner Executive Coaching & Consulting
1-2024
Board Vice President at Field of Hope
6-2022 - 12-2023
Head of Professional Services, North America at Amazon Business
12-2020 - 6-2022
Technical Advisor/Business Operations Manager, Amazon Business Worldwide at Amazon Business
8-2019 - 11-2020
Head of 3P, Amazon Mexico at Amazon

Education

1995 - 1998
Bachelor's degree from University of Washington

More Information

Social Presence :

Prographics :

Exp : 27 Location : Seattle, Washington, United States Job Level : Senior Designation : Coach/Consultant at Chris Hafner Executive Coaching & Consulting
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Display high self-confidence and expect them to have a strong personality.
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Chris

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Chris move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Chris take some risk or not?

  • They can take risks if necessary.

You And Chris

Personality Compatibility


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