Chris King

Inspirer
DISC Type : id

Brand & Marketing Consultant at KB49

London, England, United Kingdom

Overview

With 40 years in advertising, Chris is a seasoned brand and marketing consultant and the founder of KB49. He built his agency for 15 years, working with clients like Santander and AstraZeneca, after managing global accounts like Mars at Grey Worldwide. He holds a B. Com from The University of Edinburgh.

Outside of his extensive career, Chris identifies as a father, husband, and fisherman. He is a passionate "Fantasy League Football nut" and his recent activity shows a deep commitment to his family, particularly supporting causes related to his granddaughter.

He once paused his career for a year to become the full-time carer for his father, an experience he describes as the best thing he ever did.

Personality Overview

Generous

Fast Adopter

Confident & Optimistic

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Brand Consulting
After 40 years in advertising and owning an agency, he now operates as a personal consultant, recently working with a large pharma company on a product launch.
Agency Leadership
Co-founded and managed his own successful agency, KB49, for 15 years, consistently generating over £1M in annual income and serving a diverse client list.
Global Marketing
Previously ran the global Mars snackfood business while at Grey Worldwide, increasing global billings by 45% during his tenure.

Media Appearances

Chris has no verified media appearances

Work History

1-2021
Brand & Marketing Consultant at KB49
1-2020 - 2-2021
Carer at None
7-2003 - 12-2019
Managing Partner at Kb49 Ltd
6-2000
MD at Grey Worldwide
Global Account Director at Grey Worldwide

Education

1971 - 1997
Education details unavailable from KCS Wimbledon
1979 - 1983
B.Com from The University of Edinburgh

More Information

Social Presence :

Prographics :

Exp : 25 Location : London, England, United Kingdom Job Level : Senior Designation : Brand & Marketing Consultant at KB49
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Look like someone who is on top of their game

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Chris

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Chris take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Chris

Personality Compatibility


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