Chris Morley

Trailblazer
DISC Type : DI

EVP Business Development at Mx4 Digital Marketing Pros

Little River, South Carolina, United States

Overview

Chris is an accomplished omni-channel executive with over 10 years of experience in retail strategy and marketing innovation. A graduate of Thomas Jefferson University, she is described by colleagues as a "fearless, " "pioneering, " and "strategic" leader who excels at translating creative vision into executable plans.

She once led a successful QVC campaign in partnership with the Muppets, demonstrating her skill in merging retail with pop culture.

Personality Overview

Informal

Friendly But Fast

Assertive

If they come to believe in your value proposition, they will be your champion.  A combination of speed and relationship gets the best response from them. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Omni-Channel Strategy
Expert in creating integrated experiences across all customer touchpoints, from live physical events to multi-platform digital campaigns to increase conversion.
Strategic Partnerships
Successfully developed collaborations between QVC and major brands, media platforms, and entertainment properties to drive brand awareness and earned media.
Content-Rich Storytelling
Focuses on maximizing video-centric, storytelling models to bring products to life in an engaging and interactive way for consumers.

Media Appearances

Chris has no verified media appearances

Work History

1-2017
EVP Business Development at Mx4 Digital Marketing Pros
7-2015 - 9-2016
Director Global Brand Initiatives at QVC, Inc
5-2011 - 7-2015
Director Content Marketing at QVC, Inc
5-2008 - 4-2011
Director Strategic Programming Initiatives at QVC, Inc
1-2006 - 5-2008
Product Director Casual Sportswear at QVC, Inc

Education

Bachelor of Applied Science (BASc) from Thomas Jefferson University

More Information

Social Presence :

Prographics :

Exp : 40 Location : Little River, South Carolina, United States Job Level : Leadership Designation : EVP Business Development at Mx4 Digital Marketing Pros
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Keep your pitch focused on the impact but nurture the relationship too
  • Address your competition clearly and confidently

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Chris

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Chris take some risk or not?

  • If necessary, they will be ready to take risks.

You And Chris

Personality Compatibility


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