Jennifer Smith

Commander
DISC Type : D

Vice President, L&A Product Strategy, North America at Sapiens

Aurora, Ontario, Canada

Overview

Jennifer Smith is the Vice President of L&A Product Strategy for North America at Sapiens, where she shapes software solutions for the life and annuity market. With nearly 25 years of experience in the insurance technology sector, her focus is on enabling successful systems transformations for insurers. People who have worked with her describe her as enthusiastic, energetic, and customer-centric.

Jennifer is a thought leader who frequently speaks on leveraging technology to enhance insurance processes. Her work emphasizes improving agent workflows and using AI to create a better, more humanized customer experience. She has a BA from Kings University College.

She hosted a podcast episode titled "The Next Phase of AI-Powered Life Insurance, " exploring new capabilities for a competitive advantage.

Personality Overview

Impact-Driven

Decisive

Very Quick

More than the product, they care about the impact of the product.  They like to move fast and expect the same from others. They are not always relationship oriented.

Topics They Care About

AI in Insurance
Writes and speaks about using AI to bolster the claims process and humanize the customer experience, focusing on maximizing customer lifetime value.
Insurance Modernization
Focuses on enabling insurance executives to confidently adopt new systems and business process optimizations, a core part of her role at Sapiens.
Customer Experience
Emphasizes using technology to make clients feel heard and cared for, believing empathy is key to retention and improving perceptions of the industry.

Media Appearances

Electronic Chat with Jennifer Smith, VP of L&A Product Strategy, Sapiens North America. Featured in Sapiens Blog

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The Next Phase of AI-Powered Life Insurance (Podcast Episode 56). Featured in Sapiens Insurance 360 Podcast

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Work History

6-2021
Vice President, L&A Product Strategy, North America at Sapiens
2-2020 - 6-2021
Director, Product Strategy, L&A Products, North America at Sapiens
5-2019 - 2-2020
Product Marketing and Presales Manager - North American Life Products at Sapiens
5-2016 - 5-2019
Senior Solutions & Strategy Consultant at Majesco
9-2013 - 5-2016
Manager, Business Services & Client Care at Ticoon Technology

Education

1988 - 1991
BA from King's University College
Education details unavailable from Loretto Abbey, Toronto

More Information

Social Presence :

Prographics :

Exp : 33 Location : Aurora, Ontario, Canada Job Level : Senior Designation : Vice President, L&A Product Strategy, North America at Sapiens
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Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jennifer

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Jennifer take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Jennifer

Personality Compatibility


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