Chris Park

Judge
DISC Type : Dc

Strategy & Alliances, International Accounting at Avalara

London, England, United Kingdom

Overview

Chris is a strategy and alliances leader at Avalara, focusing on building partnerships with top global accounting firms outside North America. A qualified lawyer and tax advisor from New Zealand, he leverages over a decade of experience in indirect tax and technology implementation across the APAC, EMEA, and Middle East regions.

Beyond his legal and tax expertise, Chris has a creative side, holding a Bachelor of Music. He has explored his interest in writing by serving as a guest fashion editor for a style website and as a newsletter editor for a Cooperatives Association, showcasing his diverse interests.

Unique fact: He is a qualified Barrister & Solicitor who has also written and published articles as a mens fashion editor.

Personality Overview

Demanding

Generally Skeptic

Quality Focused

They respond well to strong and respectful communication.  They prefer to move quickly, and expect the same from others. They are less concerned about the product and more about its potential impact.

Topics They Care About

Indirect Tax Technology
He has extensive experience implementing tax determination and reporting solutions and frequently posts about the shift to digital, end-to-end tax processes and e-invoicing.
Global Strategic Alliances
His current role is centered on identifying and executing strategies to build commercially valuable partnerships with large, international accounting and consulting firms.
Navigating VAT/GST
He has hands-on experience advising on and implementing VAT for businesses in regions with ambiguous rules, such as the GCC, Malaysia, and Saudi Arabia.

Media Appearances

Chris Park – Author Profile (Avalara Blog). Featured in Avalara Blog

See Now

Avalava Predicts 2026 Will Reshape Global Business Through AI Transparency and Compliance Agility. Featured in PR Newswire

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Avalara Named as a Leader in IDC MarketScape European Compliant e‑Invoicing Solutions. Featured in PR Newswire

See Now

Work History

9-2024
Strategy & Alliances, International Accounting at Avalara
9-2021 - 8-2024
Senior Strategic Alliance Manager – Accounting and Consulting (EMEA) at Avalara
6-2019 - 9-2021
Manager - tax technology at PwC UK
9-2018 - 4-2019
Senior Manager at Keypoint
11-2017 - 9-2018
Manager at Keypoint

Education

2007 - 2012
Bachelor of Law from Victoria University of Wellington
2005 - 2006
Bachelor of Music from University of Canterbury

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : N/A Designation : Strategy & Alliances, International Accounting at Avalara
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Get to the point quickly instead of spending time doing small talk
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Chris

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • If convinced, they can reach decisions quite fast.
  • Can Chris take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Chris

Personality Compatibility


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