Chris Simpson

Pioneer
DISC Type : DIS

Founder | Director | Business Advisor at Entrinsic Consulting

London Area, United Kingdom

Overview

Chris is a strategic marketing advisor and the founder of Entrinsic Consulting, focusing on DTC and ecommerce growth. An ex-CMO with a BEng in Mechanical Engineering from the University of Southampton, he partners with founders and boards to scale their businesses. Colleagues describe him as a passionate, professional, and inspirational leader.

Chris shows a keen interest in supporting entrepreneurs and innovative startups by actively promoting their solutions and successes within his professional network. He values compelling business storytelling and pitching, encouraging others to develop these important skills for growth.

He uniquely combines a mechanical engineering background with a senior marketing career, using his analytical origins to deconstruct complex marketing funnels.

Personality Overview

Friendly But Fast

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

DTC & Ecommerce Growth
His career is dedicated to helping direct-to-consumer and retail brands scale profitably by challenging their marketing strategies and execution to overcome revenue ceilings.
Data-Driven Strategy
He develops and executes data-driven strategies for brands, focusing on digital performance, customer analytics, and commercial measurement to deliver class-leading results.
Founder & Board Advisory
In his current role, he acts as a strategic partner and advisor to founders, boards, and leadership teams, guiding them through digital transformation and commercial strategy.

Media Appearances

Chris has no verified media appearances

Work History

7-2025
Founder | Director | Business Advisor at Entrinsic Consulting
7-2025
Board Advisor at TBCo
5-2025 - 7-2025
CMO & Digital Director, GAIN Customer Science at GAIN
7-2020 - 5-2025
CMO & Digital Director at more2, who were acquired by GAIN
2-2017 - 7-2020
Director, Digital Marketing at more2

Education

2001 - 2002
Postgraduate Diploma in Direct and Digital Marketing from Institute of Data and Marketing (IDM)
1990 - 1993
BEng from University of Southampton

More Information

Social Presence :

Prographics :

Exp : 8 Location : London Area, United Kingdom Job Level : Leadership Designation : Founder | Director | Business Advisor at Entrinsic Consulting
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Chris

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They are generally fast movers and can take quick decisions
  • Can Chris take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Chris

Personality Compatibility


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