Chris Traverse

Observer
DISC Type : ic

Engineering Director at Huel

Birmingham, England, United Kingdom

Overview

Chris Traverse is the Engineering Director at Huel, where he has been instrumental in building the companys engineering team from the ground up. With a background in Computer Science from Stourbridge College, he has driven Huels digital transformation, including a move to event-sourced architecture and a headless website powered by Shopify.

As a passionate advocate for the Birmingham tech community, Chris actively participates in local events like Birmingham Tech Week. He is a proponent for diversity, speaking on panels about the role of allies and diverse voices in shaping the technology industry. He also has a stated interest in the development of the Digbeth Estate.

He started his coding journey at the age of 12, learning BASIC on a Commodore 64.

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Engineering Leadership
He is credited with starting and growing Huel's engineering team, progressing from Lead Developer to Engineering Director.
Birmingham Tech Scene
A passionate advocate for the local community, he participates in events like Birmingham Tech Week to support innovators and founders.
Shopify Ecosystem
Has extensive experience building on Shopify, both at Huel and in previous roles, and has given testimonials about using Shopify Plus for international expansion.

Media Appearances

Chris has no verified media appearances

Work History

11-2021
Engineering Director at Huel
5-2018 - 11-2021
Head Of Engineering at Huel
6-2017 - 4-2018
Lead Developer at Huel
4-2016 - 5-2017
Lead Developer at Eastside Co
11-2015 - 4-2016
Web Developer at Eastside Co

Education

2001 - 2004
Computer Science from Stourbridge College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Birmingham, England, United Kingdom Job Level : Mid-senior Designation : Engineering Director at Huel
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Be prepared for a lot of questions, answer them objectively
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Chris

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Chris take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Chris

Personality Compatibility


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