Chris Vernon in

Chris Vernon

Questioner · DISC type c
Chairman/Chief Executive Officer at The Vernon Company
📍 Newton, Iowa, United States

Chris Vernon is the fourth-generation Chairman and CEO of The Vernon Company, a promotional products firm founded in 1902. An expert in corporate branding and sales management with an MBA from Northwesterns Kellogg School, he focuses on integrating technology to enhance customer experience and operational efficiency for his national sales force.

Alongside his wife, Denise, Chris is a dedicated philanthropist in his community of Newton, Iowa. They are significant supporters of Des Moines Area Community College (DMACC), with a particular passion for the Iowa Culinary Institute. Their contributions aim to foster local education, workforce development, and quality of life.

Unique fact: The Vernon Company is one of fewer than 30 firms in the U. S. over a century old that remains managed by the founding family and operates in its original line of business.

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Experience
38 Years
Current Role
Chairman/Chief Executive Officer
Location
Newton, Iowa, United States
Personality Overview

How Chris shows up

Cautious & Analytical
Value Seeker
Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Priorities

Topics Chris cares about

Family Business Leadership
As the fourth-generation CEO of a company founded in 1902, he has extensive experience navigating the unique challenges and opportunities of a long-standing family-owned business.
Sales Enablement Tech
He is currently investing in state-of-the-art technology, including Salesforce and logistics software, to help his sales team work more efficiently and improve the customer experience.
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Career

Work history

8-1987
Chairman/Chief Executive Officer
The Vernon Company
In the press

Media appearances

Power 50 2021: No. 44 Chris Vernon, The Vernon Company. Featured in ASI (American Society of Investment Counselors)
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Education
1994 - 2004
MAS/CAS
Promotional Products Association International
1987 - 1989
MBA
Northwestern University - Kellogg School of Management
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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