Chris White in

Chris White

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Managing Director at Fruitnet Media International
📍 London, England, United Kingdom

Chris White is a Managing Director at Fruitnet Media International, a prominent global media business for the fresh produce industry he has helped lead for over three decades. An honors graduate in Modern Languages from the University of Bradford, he is a well-known journalist, conference moderator, and host of the #Fruitbox podcast.

He is a linguist and social media enthusiast with a deep interest in international food culture, evidenced by his travels and commentary on food retail from Shanghai to Costa Rica. He is also passionate about the heritage of his industry, serving as Renter Warden for The Worshipful Company of Fruiterers.

Unique fact: Chris has led his global media company for over 30 years without any formal business qualifications, relying on instinct and storytelling.

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Experience
37 Years
Current Role
Managing Director
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Chris cares about

Fresh Produce Industry
As Managing Director of Fruitnet and Chairman of the Fruit Logistica advisory board, he is a central figure in the global fresh fruit and vegetable business.
Business Journalism
He has been a journalist in the sector for over 35 years, moderates numerous conferences, and hosts the industry podcast #Fruitbox to share news and insights.
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Career

Work history

10-1988
Managing Director
Fruitnet Media International
6-2015
Managing Director
Fruitnet Media International
10-2019
Chairman Advisory Board Fruit Logistica
Messe Berlin GmbH
Board member
Global Produce Events GmbH
5-2010
Renter Warden
The Worshipful Company of Fruiterers
In the press

Media appearances

What do Fruit, Journalism and Business Have in Common? – Talk by Chris White (Managing Director, Fruitnet Media International). Featured in Kingselab.org
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Education
1982 - 1987
BA Joint Honours
University of Bradford
Social presence
in
Behavioral profile

DISC profile (public)

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