Christi Dickey

Examiner
DISC Type : cs

Performance Coach at Platinum Performance Coaching

Traverse City, Michigan, United States

Overview

Christi Dickey is a Behavioral Science Strategist and the founder of Platinum Performance Coaching, with over 30 years of experience studying human behavior. She specializes in helping high-responsibility leaders recalibrate and lead deliberately. She holds a Masters degree in Communication from Louisiana State University.

Christi is a strong advocate for self-care, mindfulness, and achieving a healthy work-life balance, often writing and speaking on these topics. Her work emphasizes that investing in oneself is essential for sustaining long-term productivity and happiness, especially for busy professionals and working women.

Unique fact: Her coaching method goes beyond behavior, focusing on identity reconstruction and nervous system regulation to help high performers who feel stuck or burnt out.

Personality Overview

Overcautious

Tough To Convince

Process Oriented

The only way to convince them is by showing them examples and ample proof.  They tend to be clear about their needs and limitations and are unlikely to promise too much. Being observant comes to them naturally.

Topics They Care About

Behavioral Science
Her entire professional identity is built on 30+ years of studying and applying behavioral science to help high-achieving leaders improve their performance and well-being.
Authentic Leadership
Appearing on podcasts, she speaks about ditching the 'performance of leadership' for authenticity to build genuine influence and trust within teams.
Work-Life Balance
She has authored articles providing practical strategies for busy women to manage professional commitments and personal well-being, avoiding burnout.

Media Appearances

Christi has no verified media appearances

Work History

Performance Coach at Platinum Performance Coaching

Education

Masters from Louisiana State University
MASTERS IN COMMUNICATION from Louisiana State University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Traverse City, Michigan, United States Job Level : N/A Designation : Performance Coach at Platinum Performance Coaching
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Insights For Selling To Christi

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christi is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Christi

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Christi move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Christi take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Christi

Personality Compatibility


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