Christian Sveigaard

Visionary
DISC Type : Ds

Advisory Board Member at Dansk Markedsføring (Danish Marketing Association)

Copenhagen, Capital Region of Denmark, Denmark

Overview

Christian is a commercial leader with over 25 years of experience growing international brands for companies like Carlsberg Group, Coca-Cola, and Nestlé. Described as creative, dedicated, and structured, he specializes in turning consumer insights into profitable growth, backed by his education from Copenhagen Business School.

He is passionate about celebrating Danish culture and history, as seen in his recent leadership of a major collaboration between two iconic Danish brands, Jacobsen Bryggeri and Schulstad. This focus on heritage and community shapes his professional endeavors.

As a respected industry voice, Christian serves as a jury member for both the Danish Digital Award and Rambukken, evaluating Denmarks top creative and digital marketing efforts.

Personality Overview

Fast But Thoughtful

Objective Evaluator

Goal-Oriented

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Strategic Partnerships
He recently led a major collaboration between Jacobsen Bryggeri and Schulstad, uniting two brands with deep roots in Danish food culture to create shared value.
Danish Brand Heritage
His work and social posts show a passion for bringing unique Danish family, tradition, and industrial history to life through brand storytelling.
Digital Marketing
His role as a jury member for the Danish Digital Award confirms his expertise and interest in evaluating the country's most effective digital campaigns and innovations.

Media Appearances

Christian has no verified media appearances

Work History

12-2024 - 2-2025
Advisory Board Member at Dansk Markedsføring (Danish Marketing Association)
5-2024 - 5-2024
Functional Leader from Leadership Pipeline Institut at Leadership Pipeline Institute
1-2023
Jury Member at https://rambukken.dk/
1-2022
Marketing Director Premium Brands at Carlsberg Group
1-2022
Jury Member at https://danishdigitalaward.dk/

Education

9-2025 - 12-2025
MiniMBA in Marketing from MiniMBA
2001 - 2003
HD Afsætning from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : N/A Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Advisory Board Member at Dansk Markedsføring (Danish Marketing Association)
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Insights For Selling To Christian

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christian is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Christian

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Christian move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Christian take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Christian

Personality Compatibility


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