Christian Treiber

Questioner
DISC Type : c

President Aftersales at AutoNation

Dallas, Texas, United States

Overview

Christian Treiber is a seasoned automotive executive with over 30 years of experience, currently serving as the President of After-Sales at AutoNation. His expertise lies in customer service, operational excellence, and strategic growth, with a career spanning roles at Mercedes-Benz, Daimler, and the EV startup Canoo. He is a graduate of IMD Business School.

He is passionate about supporting military veterans and has been instrumental in forming a partnership between AutoNation and the U. S. Armys PaYS program to create career pathways for soldiers. He has also served on the board of the German American Chamber of Commerce, reflecting his international business background.

Unique fact: As a founding board member for the startup RepairSmith, he helped grow its annual revenue from zero to over $20 million before its acquisition by AutoNation.

Personality Overview

Cautious & Analytical

Value Seeker

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

After-Sales Strategy
As President of After-Sales, he is responsible for the strategic direction and performance of AutoNation's repair, maintenance, parts, and accessories operations.
Customer Experience
His career includes roles like VP of Customer Service at Mercedes-Benz USA and a focus on creating a peerless customer experience in his current role at AutoNation.
Supporting Veterans
He was recently involved in launching a partnership between AutoNation and the U. S. Army's PaYS program to provide career opportunities for soldiers after their service.

Media Appearances

Christian has no verified media appearances

Work History

1-2023
President Aftersales at AutoNation
5-2021 - 12-2022
Senior Vice President at Canoo
7-2016 - 5-2021
Member of the Board of Directors at German American Chamber of Commerce, Inc.
1-2018 - 4-2021
Member of the Board of Directors at RepairSmith
1-2016 - 4-2021
Vice President Customer Service at Mercedes-Benz USA

Education

1992 - 1995
Bachelor of Business Administration (BBA) from Verwaltungs- & Wirtschaftsakademie Essen
2012 - 2012
Education details unavailable from IMD

More Information

Social Presence :

Prographics :

Exp : 9 Location : Dallas, Texas, United States Job Level : N/A Designation : President Aftersales at AutoNation
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Insights For Selling To Christian

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christian is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Christian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Christian move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Christian take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Christian

Personality Compatibility


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