Christian Vega Alexandersson

Questioner
DISC Type : c

Vicepresidente comercial at HEB

Monterrey, Nuevo León, Mexico

Overview

Christian Vega Alexandersson is a seasoned retail executive with over 25 years of experience, currently serving as the Commercial VP at H-E-B. His career began in Chile, and he holds an MBA from Tecnológico de Monterrey. People often describe him as a results-oriented leader with excellent negotiation skills.

Originally from Chile and now a long-time resident of Mexico, Christian is passionate about sports, particularly basketball. He enjoys good food, traveling, and spending quality time with his wife and two children, valuing life experiences and making memories.

Unique fact: He was formerly an officially certified FIBA referee for the professional basketball league in Chile.

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to analyze every situation thoroughly.


Topics They Care About

Valuing Experiences
In a recent TEDx talk, he spoke about the importance of enjoying the fruits of labor and creating memories now, rather than waiting for a "perfect moment".
Retail Leadership
He has spent over 16 years in various commercial leadership roles at H-E-B, overseeing key business areas and driving results.
Basketball
He is a lifelong basketball enthusiast who not only plays the sport but was also a FIBA referee in Chile's professional league.

Media Appearances

Christian has no verified media appearances

Work History

10-2018
Vicepresidente comercial at HEB
10-2016
Director Comercial at HEB at HEB
9-2014 - 10-2016
Director Comercial Abarrotes at HEB at HEB
11-2012 - 9-2014
Director Comercial Non Food at HEB
7-2010 - 10-2016
Sub Director Integridad de Anaquel & Resurtido at HEB

Education

2005 - 2007
MBA from Tecnológico de Monterrey
1993 - 1997
Ingeniero Comercial from Universidad del Bío Bío

More Information

Social Presence :

Prographics :

Exp : 28 Location : Monterrey, Nuevo León, Mexico Job Level : Mid-senior Designation : Vicepresidente comercial at HEB
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Insights For Selling To Christian

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christian is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Christian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Christian move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Christian take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Christian

Personality Compatibility


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