Christiano Baeta

Sharpshooter
DISC Type : CD

Director of Value Realization and Renewals, LATAM at Adobe

São Paulo, Brazil

Overview

Christiano Baeta is a senior executive specializing in digital experience and customer success, with a track record of driving revenue growth at Adobe, Meta, and Google. He excels in developing go-to-market strategies and leading teams across Latin America. He is an alumnus of Stanfords executive program.

Outside of work, he is dedicated to continuous learning and is currently pursuing an International Executive MBA at FIA Business School. This passion for education has recently led him to participate in international programs at the University of Cambridge and Porto Business School.

He has been described by colleagues as a focused, forward-thinking, and passionate professional who excels at explaining technical concepts in terms of business benefits.

Personality Overview

Thorough Evaluator

Rigorous & Demanding

ROI Driven

They are less concerned about the product and more about its potential impact.  They respond well to strong and respectful communication. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Customer Value
His current role as Director of Value Realization at Adobe centers on helping enterprise clients maximize results and achieve measurable impact from digital solutions.
Go-to-Market Strategy
He has extensive experience leading GTM strategies for major tech firms like Meta and Google, focusing on enhancing market penetration and sales performance in Latin America.
Executive Education
He is actively pursuing an International Executive MBA and recently participated in a study program at the University of Cambridge and Porto Business School.

Media Appearances

Christiano has no verified media appearances

Work History

7-2025
Director of Value Realization and Renewals, LATAM at Adobe
1-2024 - 8-2025
Senior Executive Consultant | Business Strategy & Growth at Self-employed
1-2023 - 12-2023
Director, Business Development at Analysis
11-2021 - 12-2022
Director, Partner Solutions LATAM at Meta
4-2016 - 11-2021
Head of Sales and Solutions LATAM, Google Marketing Platforms at Google

Education

2018 - 2018
Executive Program from Stanford University Graduate School of Business
2019 - 2020
Board Advisor Certification from Ecossistema Inova

More Information

Social Presence :

Prographics :

Exp : 24 Location : São Paulo, Brazil Job Level : Mid-senior Designation : Director of Value Realization and Renewals, LATAM at Adobe
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Insights For Selling To Christiano

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christiano is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Christiano

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Christiano move?

  • If convinced, they can reach decisions quite fast.
  • Can Christiano take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Christiano

Personality Compatibility


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