Christiano Baeta in

Christiano Baeta

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Director of Value Realization and Renewals, LATAM at Adobe
📍 São Paulo, Brazil

Christiano Baeta is a senior executive specializing in digital experience and customer success, with a track record of driving revenue growth at Adobe, Meta, and Google. He excels in developing go-to-market strategies and leading teams across Latin America. He is an alumnus of Stanfords executive program.

Outside of work, he is dedicated to continuous learning and is currently pursuing an International Executive MBA at FIA Business School. This passion for education has recently led him to participate in international programs at the University of Cambridge and Porto Business School.

He has been described by colleagues as a focused, forward-thinking, and passionate professional who excels at explaining technical concepts in terms of business benefits.

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Experience
24 Years
Current Role
Director of Value Realization and Renewals, LATAM
Job Level
Mid-senior
Location
São Paulo, Brazil
Personality Overview

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Priorities

Topics Christiano cares about

Customer Value
His current role as Director of Value Realization at Adobe centers on helping enterprise clients maximize results and achieve measurable impact from digital solutions.
Go-to-Market Strategy
He has extensive experience leading GTM strategies for major tech firms like Meta and Google, focusing on enhancing market penetration and sales performance in Latin America.
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Career

Work history

7-2025
Director of Value Realization and Renewals, LATAM
Adobe
1-2024 - 8-2025
Senior Executive Consultant | Business Strategy & Growth
Self-employed
1-2023 - 12-2023
Director, Business Development
Analysis
11-2021 - 12-2022
Director, Partner Solutions LATAM
Meta
4-2016 - 11-2021
Head of Sales and Solutions LATAM, Google Marketing Platforms
Google
In the press

Media appearances

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Education
2018 - 2018
Executive Program
Stanford University Graduate School of Business
2019 - 2020
Board Advisor Certification
Ecossistema Inova
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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