Christie Lagally Bradburn

Inspirer
DISC Type : id

Unreasonable Fellow at Unreasonable

Seattle, Washington, United States

Overview

Christie Lagally is the Founder and CEO of Rebellyous Foods, applying her extensive background as a mechanical engineer in the aerospace industry at Boeing to revolutionize food production. She leverages her expertise in manufacturing technology to make plant-based meats affordable and accessible, holding multiple patents in the field. Christie earned an MSc. from the University of British Columbia.

Driven by a passion for animal welfare, environmental justice, and human health, Christie is a vegan and has a long history of advocacy. She co-founded Humane Voters of Washington, serves on the state council for the Humane Society, and grew up surrounded by animals, which inspired her career change and mission.

Unique fact: Christie transitioned from designing commercial airplanes and spacecraft to engineering new equipment from scratch for plant-based food production.

Personality Overview

Achievment Oriented

Confident & Optimistic

Generous

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Food Production Tech
Her core mission is developing novel, automated manufacturing equipment to solve the cost and quality-at-scale challenges in the plant-based meat industry.
Plant-Based Affordability
Frequently discusses her company's primary goal of achieving price parity between plant-based chicken and its animal-based counterparts to ensure accessibility for all.
Aerospace Engineering
Spent a significant portion of her career at Boeing, and her mechanical engineering background from that industry heavily influences her current work in food tech.

Media Appearances

Christie Lagally, Rebellyous Foods: Unlocking Price Parity. Featured in Apple Podcasts

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Christie Lagally Rebellyous Foods What Fuels You. Featured in YouTube

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S18E4: Christie Lagally - CEO at Rebellyous Foods. Featured in YouTube

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Work History

10-2023
Unreasonable Fellow at Unreasonable
9-2017
Founder and Chief Executive Officer at Rebellyous Foods
6-2016 - 1-2018
Senior Scientist at The Good Food Institute
11-2012 - 6-2016
Founder and Editor at Living Humane
6-2011 - 6-2016
Mechanical Engineer at Boeing

Education

2010 - 2010
MaSc. from University of British Columbia
2004 - 2006
Bachelor of Science (BS) from UC Santa Barbara

More Information

Social Presence :

Prographics :

Exp : 17 Location : Seattle, Washington, United States Job Level : Leadership Designation : Unreasonable Fellow at Unreasonable
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Insights For Selling To Christie

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christie is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Christie

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Christie move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Christie take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Christie

Personality Compatibility


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