Christina Dest

Critic
DISC Type : C

Merchandise Planning Manager at Gymshark

New York City Metropolitan Area, United States

Overview

Christina Dest is an analytical Merchandise Planning Manager at Gymshark with 11 years of experience in forecasting and predicting trends. A graduate of the University of Delawares business college, she specializes in leading and executing strategies based on detailed analysis in fast-paced retail environments.

She has been recognized for achieving the "Best Q4 Sales and Margin Performance", highlighting her ability to drive financial success.

Personality Overview

Negotiator

Information Seeker

Critic

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Topics They Care About

Retail Trend Forecasting
Her core expertise involves predicting trends across diverse categories like apparel, beauty, jewelry, and footwear, honed over 11 years in the industry.
E-commerce Strategy
Expressed a strong professional interest in the e-commerce space, particularly in off-price and flash-sale business models.
Team Leadership
Previously managed and developed a team of four analysts at Rue Gilt Groupe, focusing on performance management and goal setting.

Media Appearances

Christina has no verified media appearances

Work History

10-2024
Merchandise Planning Manager at Gymshark
3-2024 - 10-2024
Sr Merchandise Planner: Beauty, Jewelry & Watches, Footwear, Home & Accessories Divisions at Rue Gilt Groupe
8-2021 - 3-2024
Sr. Merchandise Planner at Rue Gilt Groupe
10-2018 - 8-2021
Merchandise Planning Analyst at Ross Stores, Inc.
3-2017 - 10-2018
Associate Merchandise Planning Analyst at Ross Stores, Inc.

Education

2010 - 2014
Bachelor of Science (B.S.) from Alfred Lerner College of Business & Economics at University of Delaware
2006 - 2010
Bachelor's degree from Sacred Heart Academy

More Information

Social Presence :

Prographics :

Exp : 10 Location : New York City Metropolitan Area, United States Job Level : Middle Designation : Merchandise Planning Manager at Gymshark
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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Christina

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Christina move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Christina take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Christina

Personality Compatibility


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