Christina Fallon

Critic
DISC Type : C

Vice President, Retail Enterprise Solutions at ECRM

Cleveland, Ohio, United States

Overview

Christina is the Vice President of Retail Enterprise Solutions at ECRM, with deep expertise in the CPG industry. She focuses on connecting retailers and brands, particularly in the health and beauty sectors. A graduate of The Ohio State University, she is described by colleagues as a "fantastic and dedicated leader. "

While specific hobbies are not public, Christina is known for her character, with colleagues describing her as a "wonderful person" and a "trusted friend. " She has demonstrated a professional interest in supporting supplier diversity and advancing womens health initiatives within the retail space.

In 2024, she was named one of the "Top Women in Health, Wellness & Beauty" by Drug Store News (DSN).

Personality Overview

Negotiator

Objective Thinker

Precise

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Retail Matchmaking
Her work at ECRM centers on organizing focused sessions that drive outcomes by connecting retailers with relevant brands, especially for 2026/2027 planning.
Health & Beauty Sector
Recognized as a top woman in the industry, she consistently promotes ECRM's Health, Beauty, and Personal Care sessions, indicating a strong professional focus.
Women's Health Initiatives
She actively champions women's health as a "lifelong journey, " highlighting innovative brands in areas from menstrual to mommy care at industry events.

Media Appearances

Christina has no verified media appearances

Work History

11-2004
Vice President, Retail Enterprise Solutions at ECRM

Education

2000 - 2004
Bachelor of Science (B.S.) from The Ohio State University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Cleveland, Ohio, United States Job Level : Senior Designation : Vice President, Retail Enterprise Solutions at ECRM
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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Christina

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Christina move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Christina take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Christina

Personality Compatibility


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