Christina Jones

Observer
DISC Type : ic

Data and Analytics Manager at NatWest Group

United Kingdom

Overview

Christina is a seasoned Data and Analytics Manager at RBS with a background in insurance, telecoms, and marketing. She specializes in propensity modeling and analytics strategy, holding a Master of Science from the University of Oslo. Her career showcases a progression from analyst to leading international teams.

She has managed both internal and external client relationships, demonstrating strong stakeholder management skills. Christina has developed and implemented analytics strategies to directly support overarching commercial goals, showcasing her business acumen.

Unique fact: While at AIG, she built and managed a team of statistical modellers across multiple countries to implement a customer-centric analytics strategy for the entire EMEA region.

Personality Overview

Curious

Assertive

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Customer Analytics
Developed and implemented a customer-centric analytics strategy for the EMEA region while at AIG, focusing on lifetime value and segmentation.
Propensity Modelling
Possesses strong, long-term experience in building and maintaining propensity models using SAS, Clementine/PASW, and Knowledge Studio across several major companies.
Data Governance
A listed skill in her current role at NatWest Group, highlighting a focus on ensuring data quality, compliance, and effective data management in a large corporation.

Media Appearances

Christina has no verified media appearances

Work History

1-2018
Data and Analytics Manager at NatWest Group
5-2012 - 11-2016
Head of Customer Analytics, Consumer Marketing at AIG
2009 - 2012
Secondment at BT
12-2008 - 3-2012
Data Analyst at OgilvyOne
3-2006 - 11-2008
Insight Analyst at Chartis

Education

2000 - 2007
Master of Science (MSc.) from University of Oslo
1992 - 2000
Bachelor of Science (BSc.) from University of Oslo

More Information

Social Presence :

Prographics :

Exp : 31 Location : United Kingdom Job Level : Middle Designation : Data and Analytics Manager at NatWest Group
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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Christina

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Christina move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Christina take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Christina

Personality Compatibility


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