Rob is an ambitious thought leader with 10 years of experience in retail insights and consulting. Leveraging his background in psychology from the University of Exeter, he helps CPG clients understand customer opportunities. He currently leads a team at dunnhumby focused on data solutions for Waitrose.
Outside of work, Rob is passionate about exploring the world of veganism. He describes himself as approachable and curious, dedicated to finding fresh perspectives in both his professional and personal life.
He applies his first-class degree in psychology to decipher consumer behavior and grow his clients businesses.
Read the full overview →Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are naturally enthusiastic, so take their promise with a pinch of salt. They excel at seeing the bigger picture, and the long-term impact of their decisions.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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