Rob Morgan

Energizer
DISC Type : I

Senior CPG insights lead - Waitrose at dunnhumby

United Kingdom

Overview

Rob is an ambitious thought leader with 10 years of experience in retail insights and consulting. Leveraging his background in psychology from the University of Exeter, he helps CPG clients understand customer opportunities. He currently leads a team at dunnhumby focused on data solutions for Waitrose.

Outside of work, Rob is passionate about exploring the world of veganism. He describes himself as approachable and curious, dedicated to finding fresh perspectives in both his professional and personal life.

He applies his first-class degree in psychology to decipher consumer behavior and grow his clients businesses.

Personality Overview

Believer

Relationship Oriented

Full Of Energy

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

CPG Data Solutions
He has extensive experience growing CPG impact through engagement on innovative data solutions at major retailers like Waitrose and Tesco.
Retail Category Management
His background includes merchandise planning and buying for Tesco, as well as managing categories like BWS, household, grocery, and beauty for CPG clients at dunnhumby.
Consumer Psychology
[Predicted] His first-class degree in psychology likely provides a unique lens for his work in understanding customer data and driving strategic growth for clients.

Media Appearances

dunnhumby launches new tool to help CPGs maintain market share during inflationary climate. Featured in dunnhumby

See Now

Work History

1-2024
Senior CPG insights lead - Waitrose at dunnhumby
3-2023 - 2-2024
Senior Sales Manager - BWS at dunnhumby
10-2021 - 2-2023
Senior Client Lead - Commercial Insight for household and grocery at dunnhumby
3-2019 - 10-2021
Client Lead - Commercial Insight - Healthcare and Beauty at dunnhumby
8-2018 - 2-2019
Client lead - Commercial Insight - Grocery and Frozen at dunnhumby

Education

2009 - 2012
Bachelor's of science from University of Exeter

More Information

Social Presence :

Prographics :

Exp : 15 Location : United Kingdom Job Level : Mid-senior Designation : Senior CPG insights lead - Waitrose at dunnhumby
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Share some stories about how you you have helped people in similar positions succeed
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Rob

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Rob take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Rob

Personality Compatibility


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