Rob Morgan in

Rob Morgan

Energizer · DISC type I
Senior CPG insights lead - Waitrose at dunnhumby
📍 United Kingdom

Rob is an ambitious thought leader with 10 years of experience in retail insights and consulting. Leveraging his background in psychology from the University of Exeter, he helps CPG clients understand customer opportunities. He currently leads a team at dunnhumby focused on data solutions for Waitrose.

Outside of work, Rob is passionate about exploring the world of veganism. He describes himself as approachable and curious, dedicated to finding fresh perspectives in both his professional and personal life.

He applies his first-class degree in psychology to decipher consumer behavior and grow his clients businesses.

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Experience
15 Years
Current Role
Senior CPG insights lead - Waitrose
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Rob shows up

Believer
Relationship Oriented
Full Of Energy

Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are naturally enthusiastic, so take their promise with a pinch of salt. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Priorities

Topics Rob cares about

CPG Data Solutions
He has extensive experience growing CPG impact through engagement on innovative data solutions at major retailers like Waitrose and Tesco.
Retail Category Management
His background includes merchandise planning and buying for Tesco, as well as managing categories like BWS, household, grocery, and beauty for CPG clients at dunnhumby.
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Career

Work history

1-2024
Senior CPG insights lead - Waitrose
dunnhumby
3-2023 - 2-2024
Senior Sales Manager - BWS
dunnhumby
10-2021 - 2-2023
Senior Client Lead - Commercial Insight for household and grocery
dunnhumby
3-2019 - 10-2021
Client Lead - Commercial Insight - Healthcare and Beauty
dunnhumby
8-2018 - 2-2019
Client lead - Commercial Insight - Grocery and Frozen
dunnhumby
In the press

Media appearances

dunnhumby launches new tool to help CPGs maintain market share during inflationary climate. Featured in dunnhumby
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Education
2009 - 2012
Bachelor's of science
University of Exeter
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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