Christina McPherson

Initiator
DISC Type : Di

Vice President, Head of Global Communications and Employee Engagement at Covetrus

Greater Seattle Area, United States

Overview

Christina has no verified overview

Personality Overview

Conviction Driven

Confident

Friendly Challenger

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Christina has no verified topics they care about

Media Appearances

Christina has no verified media appearances

Work History

5-2023
Vice President, Head of Global Communications and Employee Engagement at Covetrus
9-2022 - 5-2023
Vice President, Head of Global Communications at HubSpot at HubSpot
10-2019 - 9-2022
Vice President, Global Communications and Public Affairs at Tableau
Vice President, Business Operations and Communications, Chief of Staff, Global Technology at Starbucks
Vice President, Global Public Affairs, Teavana at Starbucks

Education

Master's from American University
Bachelor's from University of Pittsburgh

More Information

Social Presence :

Prographics :

Exp : 6 Location : Greater Seattle Area, United States Job Level : Senior Designation : Vice President, Head of Global Communications and Employee Engagement at Covetrus
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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Christina

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Christina move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Christina take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Christina

Personality Compatibility


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