Christina Morton, APR in

Christina Morton, APR

Questioner · DISC type c
Director Of Communications at Florida Fruit & Vegetable Association (FFVA)
📍 Greater Orlando, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
16 Years
Current Role
Director Of Communications
Job Level
Mid-senior
Location
Greater Orlando, United States
Personality Overview

How Christina shows up

Not Easily Convinced
Value Seeker
Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Priorities

Topics Christina cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

11-2020
Director Of Communications
Florida Fruit & Vegetable Association (FFVA)
1-2018 - 12-2018
Chair, Sunshine District
Public Relations Society of America (PRSA)
10-2013 - 10-2020
Senior Account Executive
Consensus Communications
5-2012 - 10-2013
Account Executive | Public Relations
Fry Hammond Barr
2-2010 - 4-2012
Account Executive
CBR Public Relations
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2003 - 2007
B.A.
University of Florida
2003 - 2007
B.S.
University of Florida College of Journalism and Communications
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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