Christina Morton, APR

Questioner
DISC Type : c

Director Of Communications at Florida Fruit & Vegetable Association (FFVA)

Greater Orlando, United States

Overview

Christina has no verified overview

Personality Overview

Not Easily Convinced

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

Christina has no verified topics they care about

Media Appearances

Christina has no verified media appearances

Work History

11-2020
Director Of Communications at Florida Fruit & Vegetable Association (FFVA)
10-2013 - 10-2020
Senior Account Executive at Consensus Communications
1-2018 - 12-2018
Chair, Sunshine District at Public Relations Society of America (PRSA)
5-2012 - 10-2013
Account Executive | Public Relations at Fry Hammond Barr
2-2010 - 4-2012
Account Executive at CBR Public Relations

Education

2003 - 2007
B.A. from University of Florida
2003 - 2007
B.S. from University of Florida College of Journalism and Communications

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Orlando, United States Job Level : Mid-senior Designation : Director Of Communications at Florida Fruit & Vegetable Association (FFVA)
URL has been copied!

Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Christina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Christina move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Christina take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Christina

Personality Compatibility


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