Nichelle Gainey in

Nichelle Gainey

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Global Head of media and innovation at Viva Deportes Media Group
📍 New York, New York, United States

Nichelle Gainey is a global leader in sports and media, serving as CEO of SilverStone International and Global Head of Media and Innovation at Viva Deportes Media Group. With over 20 years of experience, she provides strategic leadership in womens sports, media, and technology. She holds a Bachelor of Science in Chemistry from Alabama A&M University.

As a self-described "military brat" raised in Europe, Nichelle is fluent in German and developed a global perspective from a young age. She is a proud fifth-generation alumna of Alabama A&M University, a historically black university (HBCU) where she now serves as a dedicated member of the Board of Trustees, championing higher education.

She was the youngest woman ever appointed to the prestigious 2010 FIFA World Cup Planning Committee.

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Experience
21 Years
Current Role
Global Head of media and innovation
Job Level
Mid-senior
Location
New York, New York, United States
Personality Overview

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Priorities

Topics Nichelle cares about

Global Sports Leadership
Her experience includes being the youngest woman on the 2010 FIFA World Cup committee and her current involvement as a board member for the LA 2028 Olympics.
Women in Sports
As CEO of SilverStone International, she provides strategic leadership for women's sports and has discussed overcoming barriers for women in the industry.
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Career

Work history

1-2025
Global Head of media and innovation
Viva Deportes Media Group
7-2004
Chief Executive Officer
SilverStone International, LLC
In the press

Media appearances

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Education

Nichelle has no verified education history

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Behavioral profile

DISC profile (public)

DISC behavioral profile

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