Nichelle Gainey

Examiner
DISC Type : cs

Global Head of media and innovation at Viva Deportes Media Group

New York, New York, United States

Overview

Nichelle Gainey is a global leader in sports and media, serving as CEO of SilverStone International and Global Head of Media and Innovation at Viva Deportes Media Group. With over 20 years of experience, she provides strategic leadership in womens sports, media, and technology. She holds a Bachelor of Science in Chemistry from Alabama A&M University.

As a self-described "military brat" raised in Europe, Nichelle is fluent in German and developed a global perspective from a young age. She is a proud fifth-generation alumna of Alabama A&M University, a historically black university (HBCU) where she now serves as a dedicated member of the Board of Trustees, championing higher education.

She was the youngest woman ever appointed to the prestigious 2010 FIFA World Cup Planning Committee.

Personality Overview

Unexpressive

Status Quo Seeker

Overcautious

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are thorough and always follow a systematic approach. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Global Sports Leadership
Her experience includes being the youngest woman on the 2010 FIFA World Cup committee and her current involvement as a board member for the LA 2028 Olympics.
Women in Sports
As CEO of SilverStone International, she provides strategic leadership for women's sports and has discussed overcoming barriers for women in the industry.
HBCU Advancement
A proud fifth-generation graduate from Alabama A&M University, she now serves on its Board of Trustees, actively supporting historically black colleges and universities.

Media Appearances

Nichelle has no verified media appearances

Work History

1-2025
Global Head of media and innovation at Viva Deportes Media Group
7-2004
Chief Executive Officer at SilverStone International, LLC

Education

Nichelle has no verified education history

More Information

Social Presence :

Prographics :

Exp : 21 Location : New York, New York, United States Job Level : Mid-senior Designation : Global Head of media and innovation at Viva Deportes Media Group
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Insights For Selling To Nichelle

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nichelle is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Nichelle

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Nichelle move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Nichelle take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Nichelle

Personality Compatibility


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