Christina Shanahan

Energizer
DISC Type : I

Vice President, Integrated Marketing at Authentic Brands Group

New York City Metropolitan Area, United States

Overview

Christina has no verified overview

Personality Overview

Informal

Enthusiastic

Relationship Oriented

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are friendly, approachable and love to make new connections. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Christina has no verified topics they care about

Media Appearances

Christina has no verified media appearances

Work History

10-2020
Vice President, Integrated Marketing at Authentic Brands Group
11-2018 - 10-2020
Senior Director of Digital Innovations at Authentic Brands Group
2-2017 - 10-2020
Director of Digital Content at Camuto Group
10-2014 - 1-2017
Senior Editor at InStyle
7-2013 - 10-2014
Associate Editor at InStyle

Education

Bachelor of Arts (B.A.) from Fordham University

More Information

Social Presence :

Prographics :

Exp : 19 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Vice President, Integrated Marketing at Authentic Brands Group
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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Be friendly and entertaining in your conversation
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Christina

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Christina move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Christina take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Christina

Personality Compatibility


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