Joelle Robertson

Doer
DISC Type : sd

VP of Ecommerce at Authentic Brands Group

Hoboken, New Jersey, United States

Overview

Joelle has no verified overview

Personality Overview

Strategic Planner

Long-term Focused

Deliberate Doer

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Joelle has no verified topics they care about

Media Appearances

Joelle has no verified media appearances

Work History

3-2025
VP of Ecommerce at Authentic Brands Group
1-2024 - 3-2025
AVP, Lifecycle Marketing / CRM - Luxe at L'Oréal
8-2023 - 1-2024
Marketing Strategy Consultant at EILEEN FISHER, INC.
1-2021 - 7-2023
Senior Director, Brand Marketing - Home Segment at Newell Brands
10-2018 - 12-2020
Director, Ecommerce Digital Marketing at Newell Brands

Education

Bachelor of Science from American University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Hoboken, New Jersey, United States Job Level : Senior Designation : VP of Ecommerce at Authentic Brands Group
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Insights For Selling To Joelle

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joelle is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Joelle

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Joelle move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Joelle take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Joelle

Personality Compatibility


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