Christine Gjødsbøl Jensen

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DISC Type : cd

Head of B2B marketing at Scandic Hotels

Copenhagen, Capital Region of Denmark, Denmark

Overview

Christine Gjødsbøl Jensen is the Head of B2B Marketing at Scandic Hotels, leading strategy across all company markets. A graduate of the University of Copenhagen, she has a proven track record in hospitality and retail, excelling at building strong brands by blending data-driven insights with creativity to drive measurable growth.

She was recently promoted to the newly created role of Head of B2B Marketing, expanding her responsibilities from overseeing Denmark to covering all Scandic markets.

Personality Overview

Demanding

Judgemental

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

B2B Marketing Strategy
Her new role is dedicated to leading B2B marketing across all Scandic markets, signaling a core focus on driving strategic growth within the corporate and events sector.
Sustainable Tourism
She participates in public panels on making tourism greener and is the press contact for Scandic's initiatives, such as its partnership with the "Stop Food Waste" movement.
Guest Inclusivity
Her team publicly announced a partnership to support guests with invisible disabilities, demonstrating a commitment to making hotel experiences comfortable and accessible for everyone.

Media Appearances

Christine has no verified media appearances

Work History

11-2025
Head of B2B marketing at Scandic Hotels
8-2021 - 11-2025
Head of Marketing at Scandic Hotels
8-2021 - 11-2025
Head of Marketing Scandic Hotels Denmark at Scandic Hotels
9-2019 - 8-2021
Head of PR and marketing at Jane Kønig
10-2016 - 8-2019
Marketingchef at BabySam A/S

Education

2018 - 2018
Excellence Leadership training from Heidrick & Struggles
1999 - 2006
Kandidatgrad from Københavns Universitet - University of Copenhagen

More Information

Social Presence :

Prographics :

Exp : 20 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Head of B2B marketing at Scandic Hotels
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Insights For Selling To Christine Gjødsbøl

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch

DONT's

  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christine Gjødsbøl is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Christine Gjødsbøl

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Christine Gjødsbøl move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Christine Gjødsbøl take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Christine Gjødsbøl

Personality Compatibility


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