Christine Hollinden CPSM, CEPA, CMAA, CVGA

Go-getter
DISC Type : d

Events Chair at XPX Houston

Houston, Texas, United States

Overview

Christine Hollinden is a Partner at Hollinden, specializing in driving growth for professional services firms through organic strategies, private equity, and M&A. With an MBA from Texas A&M University and numerous certifications including CEPA and CM&AA, colleagues describe her as instrumental, invaluable, and a true expert in marketing and business development.

Outside of work, Christine is an avid golfer and a passionate gourmet cook. She serves as the President of the Houston chapter of the Chaîne des Rôtisseurs, an international food and wine society. At home, she enjoys spending time with her three Bengal cats.

Unique fact: Christine is the President of the Houston chapter of the worlds oldest and largest food and wine society.

Personality Overview

Challenger

Self-Confident

Direct & Candid

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Mergers & Acquisitions
As a Certified M&A Advisor (CM&AA) and leader of the Houston chapter of the Alliance of M&A Advisors, she is deeply involved in the M&A community.
Business Growth
Her firm, Hollinden, is dedicated to helping clients achieve their business goals through targeted growth strategies, a topic on which she frequently presents.
AI in Business
Holds a certification in AI Prompting and publicly shares insights on new AI tools, indicating a keen interest in applying AI to business and marketing.

Media Appearances

Christine has no verified media appearances

Work History

1-2023
Events Chair at XPX Houston
1-2022
Chapter Leader at Alliance of M&A Advisors - Houston Chapter
3-2015 - 5-2025
Board Member at Aggie Angel Network
1999 - 2009
Adjunct Professor of Marketing at University of St Thomas
4-1993
Partner at Hollinden | growth without guesswork

Education

1986 - 1987
MBA from Mays Business School - Texas A&M University
BSBA from Texas A&M University-Victoria

More Information

Social Presence :

Prographics :

Exp : 34 Location : Houston, Texas, United States Job Level : Senior Designation : Events Chair at XPX Houston
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Insights For Selling To Christine

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christine is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Christine

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Christine move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Christine take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Christine

Personality Compatibility


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