Christine Peddy

Organizer
DISC Type : Sd

Global VP GM Marketing Brand Hurley at Hurley

New York, New York, United States

Overview

Christine Peddy is a global brand marketing and digital engagement executive with extensive experience in the CPG, beauty, and luxury sectors for brands like LOréal and TUMI. A graduate of Fordhams MBA program, she believes that to be a brand leader, one must do the exact opposite of the competition.

Outside of her professional life, Christine is an avid follower of action sports, particularly surfing and skateboarding. Her posts show her interacting with world champion surfers like Filipe Toledo and Carissa Moore, and she mentions learning to skate on the streets of New York City.

She has a nostalgic appreciation for creative advertising, once sharing a 20-year-old Altoids ad from her attic.

Personality Overview

Trusting Of Others

Thoughtfully Quick

Pleasant

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Authentic Branding
Her philosophy centers on finding a brand's unique DNA to create an identity that is "real, authentic, genuine and aspirational. "
Action Sports Culture
She consistently posts about surfing and skateboarding, mentioning professional athletes, major events like the X Games, and her own experiences.
Global Brand Strategy
Her career includes leading global marketing for major brands like Hurley and TUMI, focusing on brand vision, storytelling, and international growth.

Media Appearances

Christine has no verified media appearances

Work History

11-2022
Global VP GM Marketing Brand Hurley at Hurley
2-2022 - 11-2022
Head of Global & NA Marketing, PR/Social, Retail at TUMI
7-2020 - 9-2021
Executive NA Marketing & In-Person Activation, Retail Stores at BAT
4-2015 - 1-2018
AVP Marketing, Retail Stores at L'Oréal Professionnel Paris
5-2012 - 11-2013
Director Global Marketing, Retail Stores at Calvin Klein

Education

MBA from Fordham Gabelli School of Business
Bachelor of Arts - BA from Stonehill College

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York, New York, United States Job Level : N/A Designation : Global VP GM Marketing Brand Hurley at Hurley

Interested in

Sports

World Surf League, McLaren Racing, Nascar, NFL Super Bowl and MLB, Sports marketing

Health & Outdoor

Travel Retail

Entertainment

Movie Sponsorships

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Insights For Selling To Christine

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christine is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Christine

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Christine move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Christine take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Christine

Personality Compatibility


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