Christine Peddy is a global brand marketing and digital engagement executive with extensive experience in the CPG, beauty, and luxury sectors for brands like LOréal and TUMI. A graduate of Fordhams MBA program, she believes that to be a brand leader, one must do the exact opposite of the competition.
Outside of her professional life, Christine is an avid follower of action sports, particularly surfing and skateboarding. Her posts show her interacting with world champion surfers like Filipe Toledo and Carissa Moore, and she mentions learning to skate on the streets of New York City.
She has a nostalgic appreciation for creative advertising, once sharing a 20-year-old Altoids ad from her attic.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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