Christine Peddy in

Christine Peddy

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Global VP GM Marketing Brand Hurley at Hurley
📍 New York, New York, United States

Christine Peddy is a global brand marketing and digital engagement executive with extensive experience in the CPG, beauty, and luxury sectors for brands like LOréal and TUMI. A graduate of Fordhams MBA program, she believes that to be a brand leader, one must do the exact opposite of the competition.

Outside of her professional life, Christine is an avid follower of action sports, particularly surfing and skateboarding. Her posts show her interacting with world champion surfers like Filipe Toledo and Carissa Moore, and she mentions learning to skate on the streets of New York City.

She has a nostalgic appreciation for creative advertising, once sharing a 20-year-old Altoids ad from her attic.

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Current Role
Global VP GM Marketing Brand Hurley
Location
New York, New York, United States
Personality Overview

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Priorities

Topics Christine cares about

Authentic Branding
Her philosophy centers on finding a brand's unique DNA to create an identity that is "real, authentic, genuine and aspirational. "
Action Sports Culture
She consistently posts about surfing and skateboarding, mentioning professional athletes, major events like the X Games, and her own experiences.
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Career

Work history

11-2022
Global VP GM Marketing Brand Hurley
Hurley
2-2022 - 11-2022
Head of Global & NA Marketing, PR/Social, Retail
TUMI
7-2020 - 9-2021
Executive NA Marketing & In-Person Activation, Retail Stores
BAT
4-2015 - 1-2018
AVP Marketing, Retail Stores
L'Oréal Professionnel Paris
5-2012 - 11-2013
Director Global Marketing, Retail Stores
Calvin Klein
In the press

Media appearances

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Education
MBA
Fordham Gabelli School of Business
Bachelor of Arts - BA
Stonehill College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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