Christoffer Rönnblad

Initiator
DISC Type : Di

Chief Marketing Officer at McDonald's

Stockholm County, Sweden

Overview

Christoffer is an award-winning marketing leader with over 15 years of experience driving growth and transforming brands for McDonalds across the Nordics. He leads a business of over €1. 8 billion, focusing on strategy at the intersection of creativity, data, and technology. He earned his Masters from the Hanken School of Economics.

He is deeply invested in continuous learning and professional development, having recently started an Executive MBA at the Stockholm School of Economics. His studies include international modules at Stanford University and the National University of Singapore, reflecting a commitment to gaining a broader global perspective on business and leadership.

Unique fact: He believes that marketings true power is unlocked when it is treated as a core value creation engine for a business, not simply as a communications function.

Personality Overview

Conviction Driven

Impact-Oriented

Confident

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Marketing as Value Creation
Advocates for marketing to be seen as a primary driver of business value and growth, rather than just a communications support function.
Collaborative Partnerships
Believes in building strong, transparent relationships with agency partners and suppliers to foster a shared culture of success and drive results.
Brand Transformation
Has a proven track record of leading marketing-driven business turnarounds and delivering market-leading growth in complex environments.

Media Appearances

Organizing for an AI‑led future (Christoffer Rönnblad, McDonald's …). Featured in YouTube

See Now

Work History

11-2019
Chief Marketing Officer at McDonald's
5-2019 - 4-2023
Governance / Industry Oversight: Board Member at Reklamombudsmannen / The Swedish Advertising Ombudsman
11-2017 - 10-2019
Marketing Director at McDonald's
11-2014 - 11-2017
Marketing Director at McDonald's
4-2014 - 10-2014
Head of Marketing at McDonald's

Education

12-2025 - 6-2027
Executive MBA from Stockholm School of Economics
2000 - 2008
Master's degree from Hanken School of Economics

More Information

Social Presence :

Prographics :

Exp : 19 Location : Stockholm County, Sweden Job Level : Leadership Designation : Chief Marketing Officer at McDonald's
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Insights For Selling To Christoffer

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christoffer is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Christoffer

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Christoffer move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Christoffer take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Christoffer

Personality Compatibility


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